FREEDOM FROM FLUFF:

How Real Shop Owners Stack $10K in 10 Days Without Sucking Up to Facebook or Chasing Tire-Kickers

This July 4th, skip the sizzle reels and freedom quotes. You don’t need another "strategy session." You need a system that books jobs while you’re wrenching, grilling, or sleeping.

Tired of posting, boosting, begging—just to maybe get one guy to show up for a quote? We were too.
We damn near burned out before we cracked the code. Now our CRM does the heavy lifting:
booking calls, tagging leads, and filling calendars like clockwork—even when we're off the clock.

Only 9 Independence Day Build Spots Available

Here’s What No One Wants to Say Out Loud (But You Already Know):


You can bust your ass for 10 hours a day, nail every install, shake every hand, and still go home wondering where the next job’s coming from.


Meanwhile, that clown shop down the road?
They’re booked solid, “working remote,” and posting margarita selfies like they invented hard work.


It’s not because they’re better.
It’s not their pricing.
It’s not their “brand.”


It’s because they’ve got a machine doing the dirty work—warming up leads, earning trust, and locking in sales—before the phone even rings.


And here’s the kicker:
We’ll build that machine for you… in just seven days.

What If You Rolled In Monday Morning and Your Calendar Was Already Slammed?

Picture this…

You unlock the shop, coffee in one hand, phone in the other—buzz. New lead. Buzz. Another one. And another.

But this time, you're not chasing.
You're choosing.

Because while you were off grilling, wrenching, or sinking that last cast at the lake…
your marketing system was doing the heavy lifting.


This isn't a website. It's not a funnel. It’s a freedom machine built to:

  1. 1
    Book buyers who don’t lowball or waste your time
  2. 2
    Follow up fast (and automatically), so hot leads don’t go cold
  3. 3
    Pre-educate folks so you’re not repeating yourself 17 times a day
  4. 4
    Turn 5-star customers into walking, talking sales reps

This isn’t some “toolkit.”
It’s peace of mind.
It’s your next 30 days, already booked solid.

Who This Is For (and Who It’s Definitely Not)

This System Isn’t for Everyone.

And That’s Exactly Why It Works.

This IS For You If:
  • You run a truck outfitting or bedliner shop and you're done living off referrals and praying the phone rings.
  • You’re great on the tools and with customers, but when it comes to marketing… it’s either a black hole or a dumpster fire.
  • You’re not afraid of growth—you just need it to be simple, fast, and hands-off enough to not derail your day.
  • You’d rather pay for results than waste another weekend piecing together some YouTube Franken-system.
This Is NOT For You If:
  • You’re brand new and still figuring out what service you actually sell.
  • You think your cousin’s Instagram Reel strategy is gonna save your shop.
  • You’re the type who ghosts when it's time to actually answer a few setup questions.
  • You’ve got more hours logged on Call of Duty than under a hood—this ain’t fantasy marketing. It’s real work, for real shops.

This isn’t theory. This is execution.

Real strategy, real systems, real ROI—built by people who’ve been in, under, and beside the truck, not just behind the laptop.
No fluff. No pitch slinging. Just predictable, scalable growth.

Here’s Exactly What Happens When You Hit the Button

No 43-step flowcharts. No tech headaches. No fluff.

Here’s exactly how we build your lead-gen system in just seven days:

1.

Step 1 – Book Your Build Call
We’ll hop on a quick 15-minute call to make sure you’re a fit. No pitch. No pressure. If we’re aligned, you’ll claim one of the 10 build spots.

2.

Step 2 – Kick Off the 7-Day Build
You answer a few straight-shooting questions. We build the whole damn thing: your message, your lead capture, your automations, your Google review booster—everything.

3.

Step 3 – Launch Your Sales System
By Day 7, your calendar-filling, job-booking machine goes live. This thing pulls in serious buyers while you do actual work (or don’t).

4.

Step 4 – Watch It Work
Calls come in. Leads show up ready. Reviews stack up. You spend more time in the bay, less time chasing tire-kickers.

This is hands-free, done-for-you, zero-BS marketing—built for truck accessory shops that are done screwing around with guesswork.

I Built This System for Myself—Because I Was Drowning...



Richard Bueckert
“If you’re working too hard for too little—this is the build that changes everything.”

Before Route Cause, I was knee-deep in the trenches, running my own coating shop.
Burnt out. Pissed off. Questioning everything.

We were damn good at what we did—but it didn’t matter.

Because we had:

  • No follow-up.
  • No automation.
  • No idea how to turn one happy customer into five.

So I built this system out of desperation.
And the first time we ran it?


$13,000 in booked work.
One week.
Zero ad spend.
And I wasn’t glued to my phone—I was finally living again.


This isn’t theory. It’s not from some slick “guru blueprint.”
It’s the thing that saved my business—and probably my sanity.

If you're where I was…
Let me shortcut the pain.

Richard Bueckert

Former Line-X Franchise Owner, SSPC Certified Protective Coating Specialist (PCS), Independent Entrepreneur, Father to 8

I Used to Pay $65,000+ a Year for What This System Does.

Now—Thanks to Automation and AI—You Can Get It for Peanuts.

Let’s not sugarcoat it—most “marketing pros” will happily bleed you for $3K a month and hand you some generic funnel that barely converts.

This isn’t that.


This is:

  • Built-for-you in seven days
  • Installed, automated, and locked in
  • Proven to book real jobs for real shops—just like yours

And because this is part of our Independence Day Founder’s Offer, you can get the entire build for just:

BEST DEAL

$

1250

/mo

Billed Yearly ($15K)

Fast Action Bonuses (if you book before the timer hits 0:00:00)

  • 1:1 Funnel Review + Optimization Call (Value: $500)
  • Custom Google Review Template System (Value: $350)
  • “Plug & Play” Nurture Email Pack (Value: $1500)

$

1500

/mo

Billed Quarterly ($4500)

Fast Action Bonuses (if you book before the timer hits 0:00:00)

  • 1:1 Funnel Review + Optimization Call (Value: $500)
  • Custom Google Review Template System (Value: $350)
  • “Plug & Play” Nurture Email Pack (Value: $1500)

most start here

$

397

/wk

Fast Action Bonuses (if you book before the timer hits 0:00:00)

  • 1:1 Funnel Review + Optimization Call (Value: $500)
  • Custom Google Review Template System (Value: $350)
  • “Plug & Play” Nurture Email Pack (Value: $1500)
23
Days
:
 
06
Hours
:
 
26
Minutes
:
 
54
Seconds

You missed out!

Frequently Asked Questions

How fast will my website and lead machine actually be live?

Your site goes live, one day after our kickoff call. We build while you work - no waiting weeks for “revisions” or tech delays. The first sales page and lead magnet are ready within 7 days, at which time you can start driving traffic via the ads to the sales page. Leads should start coming in within a day or two of the ad start.

What do I need to give you to get started?

Just your logo, a handful of photos, a list of your main services, and 20 minutes on a kickoff call. We handle the rest - copy, design, tech, and setup.

Will I have to write any copy or provide images, or do you handle everything?

We handle all the copywriting and page building. If you have photos, great - if not, we’ll use high-quality stock images to fill in the gaps

Is this going to be complicated or take up a ton of my time?

Nope. We designed this for busy owners. After your kickoff call and sending over a few basics, you’re free to get back to work while we handle the heavy lifting. You will need to approve the work submitted for review in a timely manner (overnight), as delays at your end will stop work at our end. If there are no delays in getting your feedback, we should be able to begin running ads and driving traffic to your sales pages within 7 days of launch.

What if I already have a website-can you use my existing content or do I need to start from scratch?

We can use anything worth saving from your current site, but most clients choose a fresh start for maximum impact. We’ll migrate anything valuable (like images and videos) and leave the dead weight behind

How do the lead magnets work? What exactly do my prospects get?

Each service page has a lead magnet. Lead magnets include, but are not limited to: a downloadable guide, an instant quote form, or a special offer. Calculators and quote generators are also popular. Prospects fill out a quick form, and their info goes straight into your CRM (Customer  Relationship Management App) for instant and continual follow-up.

What is “the CRM?”

The included CRM is a digital command center that stores customer info, job details, and reminders in one spot so you never lose track of quotes, follow-ups, or scheduled installs. It also features a universal inbox where emails, texts, DMs, and call recordings live together for super-easy retrieval. That way, you can see at a glance which projects are open, who to contact next, and what each customer has bought or asked about.

What happens if I miss a call or a lead comes in after hours?

Initially, the system automatically sends a text-back to missed calls and new leads, so you never lose a hot prospect, even if you’re on a job or off the clock. After the system has sufficient data and is trained, you can opt to have calls answered by an AI-powered assistant add-on feature that will answer the call, speak with the caller and attempt to have them book a time for you or one of your staff to reach out to them at a time that is convenient for them.

Is the CRM and Ads Manager really easy to use, or am I going to get lost?

It’s built for non-techies. Your CRM interface is simple whether you’re looking at it on your computer or on your phone (yes, you get an app for your phone as well), and the Ads Manager is “simplified” - no confusing dashboards, just what you need to monitor and track the campaigns that drive prospects to your business.

Can I run ads myself, or do I need to hire someone?

We will run Facebook and Google ads for you.  The results will be available in your dashboard that we will review with you regularly.  We build & manage your marketing plan and launch one campaign on META or Google per month for you.  Ad spend is not included and is paid for by you directly to each platform.

What’s included in the email marketing setup? Will you write the emails for me?

We set up your email using the current best practices for email authentication (SPF, DKIM, and DMARC). We will “clean” your email list to remove “bad” addresses.  We will also write the emails for you.   There will be 12 preloaded proven email templates you can use and tweak if you get the urge to send something yourself.

How do the automated Google review requests work?

After a job is done or a sale is completed, the system automatically sends a text or email asking your customer to “rate” the transaction. If they select “5 Stars”, the system forwards them a link to leave a Google or Facebook review-helping you build your reputation on autopilot. Customers who leave a 1 to 4-star review are polled to discover what the shortcoming was and forward that information to the business owner.

Is there any ongoing support if I get stuck or want to make changes?

You get a weekly 1-hour strategy call with Richard Bueckert to review and plan.  In addition, you get weekly “Ask Me Anything(AMA)” calls with Richard that you are free to join. Bring your questions, get real answers, and troubleshoot live. Plus, our support team is just an email away. (Live Chat coming June 2025)

What if I want to add more pages or services later?

No problem. We can add a new page or service once per month for free, or if several are needed, for a nominal fee. You can also use the built-in editor for basic updates yourself, should you desire.

Are there any contracts or long-term commitments?

No contracts. Pay month-to-month or save with an annual plan. Cancel anytime, no hard feelings.

What happens if I want to cancel?

Just let us know. You can cancel anytime, and you’ll keep access through the end of your billing period.

Is my data safe and secure?

Yes. Your data and your clients’ info are protected with industry-standard security.

How does this compare to hiring a typical marketing agency?

Agencies charge more, take months, and usually hand you a “pretty” site that doesn’t convert. We deliver a full lead system, live in a day, for a fraction of the price AND, most importantly, we have hands-on, proven experience running and operating a sprayfoam business, a polyurea coating application company, a truck-outfitting/accessory sales and installation business, a garage floor coating business, and an industrial coating business. Our co-founder is an SSPC-certified Protective Coating Specialist (PCS), so unlike an agency that knows NOTHING about how your business actually operates and gets customers, we have hands-on, intimate knowledge of these businesses. We’ve walked the walk.

Will this actually get me more leads, or is it just another “pretty website”?

This is a PROVEN lead-generation system, not just a website. It’s built to attract, capture, and follow up with leads automatically, so you see real results, not just a new homepage

How will I know if it’s working? Can I track results?

You get a dashboard showing leads, calls, and conversions. Plus, you’ll see your phone ringing and your inbox filling up.

Is there any training so I know how to use the system?

Yes. We provide hands-on, one-on-one training to get you started fast. Additionally, we offer twice weekly live AMA (Ask Me Anything) calls where you can ask any questions about… well… anything!. We keep it plain English and hands-on. We are also creating a library of short, simple how-to videos that you can access 24/7.

What if I don’t have a logo or good photos?

We have access to several affordable graphic design freelancers who can create a basic logo for you for a very reasonable price. If you do not have a large enough selection of appropriate fonts and videos, we can use high-quality stock images to get you started.

Can this help me get more Google reviews and improve my reputation?

Absolutely. Automated review requests make it easy for happy customers to leave five-star feedback. This functionality is included in your package.

Will this work for my specific business (polyurea, spray foam, truck accessories, etc.)?

Absolutely. The One-Day Lead Machine is built for hands-on service businesses - specifically coatings, spray foam, and truck accessory shops. We know your world and your customers because we’ve run these businesses ourselves.

What’s NOT included in the monthly price?

Ad spend is separate. You pay Facebook, Google or any other platform directly for any ads you run. Major customizations or extra pages may have a small fee. Please call for details.

Do I need to pay extra for ad spend or other tools?

Yes, you pay for your own ad budget. All the tools you need to be successful (website, CRM, automations, ads manager) are included in your subscription.

Can I talk to someone who’s already using this?

Yes. Ask on your kickoff call, and we’ll connect you with a happy client.

How do the weekly “Ask Me Anything” sessions work?

Hop on a live call with Richard every week. Ideally, you will submit your questions BEFORE the call because client questions get bumped to the front of the queue. Questions asked during the call are taken in the order they are received. Either way, bring your questions, get help, and see what’s working for others in the group.

What if I’m not tech-savvy at all?

No worries. We set everything up, and you get our famous plain-English support and training. If you can use a smartphone, you'll be able to use this system. Remember, we do all the heavy-lifting. all you need to do is monitor the results and provide timely feedback.

Is this just for new businesses, or can established shops use it too?

It’s for both. Whether you’re just starting, want to upgrade from a dead website, or you’re ready to take your business and hit the “GROW” button,  this system works for any business ready for more leads and revenue.

How do I pay, and what happens after I sign up?

Pay monthly or annually by credit card. Once you sign up, you’ll book your kickoff call, and we’ll get the ball rolling.

Will this integrate with the tools I already use (email, calendar, etc.)?

Most tools play nice with the app, and we’ll help you connect what matters during setup. Depending on your current setup, we may recommend or require some changes to get you the best performance for your campaign. Rest assured, we will work with your current tech stack whenever possible.

I have problems with my emails getting delivered. Will this help me?

There is a lot to unpack with that question. There is a difference between deliverability and being delivered to the inbox. There are many different reasons for issues with email. With the setup we provide, you should get better results. However, there are also things to think about, such as: Are you targeting the right audience? Are you sending the right message? Has your domain been downgraded or even blacklisted? If you are having difficulties reaching leads and clients, we have a program that can assist you.

I have problems with my emails getting delivered. Will this help me?

There is a lot to unpack with that question. There is a difference between deliverability and being delivered to the inbox. There are many different reasons for issues with email. With the setup we provide, you should get better results. However, there are also things to think about, such as: Are you targeting the right audience? Are you sending the right message? Has your domain been downgraded or even blacklisted? If you are having difficulties reaching leads and clients, we have a program that can assist you.

Can I have a protected territory?

Protected territories are available. Please call for details.

Frequently Asked Questions

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