Every Business Needs A Predictable Flow Of New Leads...
When it comes to your website, attracting potential customers is a significant investment. Between web development, design, advertising, social media, search engine optimization, and outreach efforts, a lot of resources are devoted to getting visitors to your site. However, many of those visitors leave without a trace. If they don't become customers, you'll never know who they are or what you could have done to win their business. This is why it's crucial to attract leads and capture them with a lead magnet.
A lead magnet is a compelling offer that a prospect would be willing to provide their contact information to receive. It can take the form of content, such as an e-book about lead magnets, a free trial, a discount, or an entry into a contest - anything your potential customers would find valuable.
The benefits of a lead magnet are two-fold: it helps solve a problem for your prospects. It provides them with something they want while providing your company with a valuable asset: access to their email inbox. This allows you to initiate a conversation that can turn a stranger into a customer and a fan of your business. The actual value of the lead magnet lies in the follow-up, much like networking. You can meet people at an event, but the relationship can only continue if you get their business cards and follow up with them. This is where marketing automation software can be a valuable tool.
Marketing automation software paired with lead magnets can be used most effectively and efficiently. A feature of marketing automation and CRM software called lead scoring can help you determine whether a prospect is ready to talk to sales. A tool like Keap, which combines marketing automation with customer relationship management (CRM), allows you to deliver and follow up on lead magnets without thinking about it. When a prospect completes a form on your website to request the lead magnet, the software automatically sends the asset via email while storing the information on the prospect's CRM contact record for future reference.
In the following days, the software can send automated emails to follow up and ask the prospect their thoughts and questions. Meanwhile, the software tracks their behaviour, recording which emails they opened and links they clicked, allowing you to evaluate their interest and determine your next move.
Any small business can use a lead magnet to capture leads, especially with the added help of automation. This webpage will explore how to choose a lead magnet offer, share twenty ideas for lead magnets, and explain how automation can help you convert those new leads into customers.
3 Steps to Choosing Your Lead Magnet
If you want to turn leads into customers, creating a lead magnet is a great place to start. But before you dive in, take a strategic approach. Here are three steps to consider.
First, define your target audience. Don't try to attract everyone; focus on your ideal customer.
Second, create a compelling offer that solves their problems. Brainstorm ideas that answer common customer questions.
Finally, plan your follow-up strategy. Tailor your lead magnet to your customer's buying journey and guide them towards a product or service you offer. Get started and watch your leads convert into customers!
Once you've created your lead magnet and planned your follow-up, it's time to put it into action. Here are some tips to ensure you get the most out of your lead magnet:
Promote it: Once you've created your lead magnet, you need to promote it. Share it on social media, include it in your email signature, and mention it in blog posts. The more exposure it gets, the more leads you'll attract.
Optimize your landing page: When someone clicks on your lead magnet, they should be taken to a landing page that's optimized for conversions. Use a clear headline, bullet points, and an eye-catching design to make it easy for your prospects to sign up.
Test and refine: Your lead magnet isn't set in stone. Test different versions to see what works best. Try different headlines, calls to action, and designs. Refine it until you're happy with the results.
Remember, creating a lead magnet is just the first step. To turn leads into customers, you need to follow up with them and guide them towards your products or services. With a well-planned lead magnet and a solid follow-up strategy, you can build a loyal customer base and grow your business.
19 Types of Lead Magnets
As a business owner, you know that collecting email addresses is an essential part of building your customer base. But did you know that your lead magnet should offer just as much value to your prospects as it does to you? A lead magnet is a tool that entices potential customers to share their email address with you in exchange for something of value, whether it be educational content, a free sample, or an immersive experience.
To help you create a lead magnet that works for your business, we’ve compiled a list of 19 different types of lead magnets to consider.
CONTENT
E-book or guide: Offer a guide or e-book that helps prospects understand a specific topic related to a problem your company can solve. Make it a PDF to ensure the design and fonts remain consistent across devices.
Checklist: Create a downloadable checklist that educates prospects on the tasks ahead, such as documents to prepare and goals to identify.
Cheat sheet: Compile a list of tips worth saving for future reference into a cheat sheet that prospects could reference on a regular basis.
Case study: Use a case study to illustrate how a customer solved a problem by working with your company. Create a PDF or video requiring an email address to download, then follow up to ask for questions and feedback.
White paper: Create an in-depth report on an issue facing your industry to present yourself as a subject-matter expert.
Quiz: Use a custom quiz to capture email addresses and educate prospects on whether your company is the right fit for them.
Video: Create a video that shows your top tips, a tutorial, or a demonstration of what you do, then use a hosting platform that captures email addresses to turn it into a lead magnet.
Webinar: Use a webinar to share a tutorial, presentation, or interview with an expert, then offer it as valuable content in exchange for an email address.
Course/content series: Consider organizing your lead magnet content into a course or series that’s easier for your prospect to consume.
FREE STUFF
Discount: Create a promo code for a discount that can be applied to a specific product or to any product in exchange for an email address.
Free sample: Offer a free sample that turns into sales when you follow up with an enticing offer after you know the sample is spent.
Contest entry: Host a giveaway, entering those who provide an email address, and collect more information like a social media follow or demographic information to inform your future marketing efforts.
EXPERIENCE
Free consultation: Offer a little free advice to prospects, such as a free consultation, a free one-on-one session, or a free website audit, in exchange for becoming a paying customer.
Free event: Invite potential customers to sign up for a free event, like a class, seminar, or open house, or host a social outing like a happy hour or dinner where you can start getting to know your prospects.
Free trial: Give prospective customers a chance to try your product or service for free, and follow up at the end of the trial with a time-sensitive offer that encourages the prospect to commit to more.
Demo: Ask for an email address before you show prospective customers how your product or service works in a screen-sharing call, video, or interactive experience.
INFORMATION
Gated information: “Gate” information prospects need to see before they buy, like pricing or a schedule, so that they must enter an email address to access it.
Work samples: Create a collection of your best work, combined with testimonials from former clients, and make it available for downloading in exchange for an email address.
Printed materials: Ask for email addresses in addition to mailing addresses to follow up with your prospects after sending them a book, brochure, catalog, or any other printed material that's best experienced offline.
Let's Go!
Remember that your lead magnet should offer just as much benefit to your prospects as it does for you. So, before you choose which type of lead magnet to create, consider what your target audience wants and what type of content would provide the most value for them.
Once you have chosen the perfect lead magnet for your business, it's time to create it! Depending on the type of lead magnet you choose, you might need to hire a freelancer, use a tool like Canva, Animoto, or LeadQuizzes, or a platform like join.me or Zoom.
And don't forget to use a hosting platform that captures email addresses so that you can follow up with prospects after they download your lead magnet. This follow-up could be anything from a thank-you email to a more personalized offer based on their interests.
Creating a valuable lead magnet is an essential part of growing your email list and your business. So, take the time to create a lead magnet that provides value to your prospects, and you'll see the results in no time.
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