Marketing Budget Cuts? Good. Here’s Where to Swing The Axe (And Where Not To)

Marketing

Marketing Budget Cuts? Good. Here’s Where to Swing the Axe (and Where Not To).If you’ve ever stared at your P&L and thought, “Where the hell is all the

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Small Business Basics – Calculating Your Customer Acquisition Cost (CAC)

Sales

Did you know that, on average, it costs five times more to attract a new customer than to keep an existing one?As a small business owner, it's vital

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