Why Your ‘Cool’ Ads Are Killing Your Sales (And How to Sell Without the Cringe)

This morning, I was ambushed. Not by a customer, not by a competitor—but by a vertical video ad in my Facebook feed.It was for a local garage floor

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How to Attract High-Value Clients for Your Coating Business

Health Canada's National Microbiology LaboratoryMy Floor Coating "Whale"I remember one of my best long-term clients, Health Canada's National Microbiology Laboratory in Winnipeg. This client needed a consistent supply

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