Stop Chasing Leads

Start Catching Them

On Autopilot, In One Day

Why keep grinding for scraps when you could have a steady stream of hot leads… without lifting a finger (or losing your mind)? Meet The One-Day Lead Machine: the unfair advantage for vehicle coatings and truck accessory businesses that want more jobs, less chaos, and zero tech headaches.

Imagine waking up tomorrow with a website that doesn’t just look pretty - it actually books you jobs while you’re out on a job. No more missed calls. No more “I’ll get to it later” follow-ups. No more wondering where the next contract is coming from. Just a pipeline full of prospects, handled for you, all in a single day.

Ready to Ditch the Overwhelm and Fill Your Calendar?

Smash the button below and let’s build your lead machine-before your competitor does.

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Why This Rocks

  • More Leads, Less Headache
    Forget juggling half-baked websites and complicated funnels. We build you a pro, seven-page site plus three sales pages-all sales-funnel-ready and laser-focused on turning visitors into paying customers. That means more hot leads showing up, not just clicks
  • Automation That Runs While You Work
    Missed calls? Forgotten follow-ups? Not on our watch. We hook you up with text-back automations, missed call alerts, and automated Google review requests so you never miss a chance to connect or build your rep
  • Lead Magnets That Actually Work
    Every service page comes with a built-in lead magnet-downloadables, forms, or offers that grab prospects’ info like a magnet grabs steel. No more hoping people will call. They will give you their contact info, so you can follow up and close deals faster
  • Built-In Customer Management Software (CRM) & Simple Ads Manager
    You get access to our custom CRM and an easy-to-use Ads Manager. Manage your leads, track prospects, and run basic Facebook or Google ads without the usual tech nightmare

Why You’ll Love It

Because it’s built for guys like you - busy, hands-on, and sick of marketing that wastes time and money. This isn’t some cookie-cutter "website." It’s a lead-generating, sales-closing machine that runs on autopilot so you can get back to what you do best: running your business and making money.

What You Get with the One-Day Lead Machine

Feature 01
A Real Website That Actually Sells (Not Just Sits There)


You get a pro, seven-page site-branded with your logo, your colors, your services - built to turn lookers into bookers. No more “online brochure” syndrome; this site is a sales machine from day one

Feature 02
Three Sales Pages, Laser-Focused on Your Top Money-Makers


Not just one, but three separate sales pages - each dialed-in to convert for your biggest services. Every page is funnel-ready, so you can target and close the jobs that really move the needle

Feature 03
Lead Magnets on Every Service Page (So You Never Lose a Hot Prospect Again)

Every service gets its own lead magnet - think downloadable guides, quick quotes, or “get a call back” forms - so you’re always capturing contact info, not just hoping someone calls

Feature 04
Automation That Follows Up (Even When You’re on a Roof or Under a Truck)


Missed call? The system texts back automatically. New lead? They get a pro follow-up email. Google review? Automated request sent. You’ll look like you’ve got a whole team working for you - even if it’s just you and your dog

Feature 05
Simple Ads & CRM Tools Built In (No Tech Degree Required) 


Get an easy-to-use Ads Manager right in your app, plus our white-labeled CRM (powered by GHL). Run Facebook or Google ads, track every lead, and never lose a prospect to the black hole of sticky notes again

Feature 06
Weekly “Ask Me Anything” Calls with Richard (Bring Your Toughest Questions)

Every week, you get direct access to me for two hours - live. Stuck? Got a weird lead? Need a quick fix? Bring it. No fluff, no gatekeepers, just real answers from someone who’s been in your boots

You’ve Got a Great Business. Don’t Let a “Ghost Town” Website and Marketing Kill Your Leads.

Let’s be real: you’re busting your ass to run a solid business. But if your website is just collecting digital dust, you’re leaving money on the table - and probably losing jobs to the guy down the street with a halfway decent online presence.

Here’s the ugly truth:
Most coating and truck accessory businesses have websites that are about as effective as a screen door on a submarine. They look “okay,” but they don’t actually do anything. No lead magnets. No follow-up. No real way to turn visitors into paying customers. Just a glorified business card that nobody reads.

That’s where the One-Day Lead Machine flips the script.

  • Your Website, Supercharged: Not just a pretty face - a real sales tool that works 24/7, pulling in leads while you’re out on the job or finally taking a weekend off
  • Every Page Pulls Its Weight: Each service gets its own sales page and lead magnet, so you’re always capturing prospects - no more “hope marketing"
  • Automated Follow-Up: Missed a call? The system texts them back. New lead? They get a pro follow-up email. You stay on top of every opportunity, even when you’re knee-deep in spray foam or under a truck
  • Simplified Ads Manager: Want to dip your toe into Facebook or Google ads? It’s built right in - no PhD required, no tech headaches
  • Reputation on Autopilot: Automated Google review requests help you build trust and stand out, even if you forget to ask
  • All-in-One CRM: Track every lead, manage every prospect, and never lose another sticky note again
Bottom line?
Stop letting a “meh” website and marketing system drag your business down. With The One-Day Lead Machine, you get a site that actually does what you need: brings in leads, follows up fast, and helps you win more jobs - without adding more chaos to your day

Getting started is stupid simple:

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Step 1.

Book your spot 

Step 2.

Quick kickoff call - send us your logo and basics.

Step 3.

We build, you relax - leads start rolling in fast.

That's it. No dragging things out. No endless revisions. Done and dusted.
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I've built outfitting, coating and spray businesses from scratch - scaling one from $85K to over $1M/year in just 39 months. I've seen firsthand: if customers can't find you online, you’re dead in the water. I'll help you get found, fast -without the tech headaches.

Rich Bueckert, Co-Founder of Route Cause Consulting

Everything you need to turn clicks into contracts-without the tech headaches.

Monthly

Launch your site fast without a big upfront cost. Stay month-to-month, cancel anytime.

  • 7-page, pro-built website (mobile-ready, branded, SEO’d)
  • 3 high-converting sales pages - one for each top service
  • Lead magnet on every service page (capture forms, downloads, etc.)
  • Sales-funnel-ready pages for 3 unique services you offer
  • Automated follow-up: missed call text-back, Google review requests, and more
  • Basic tracking pixels and retargeting setup (Meta & Google)
  • Simplified Ads Manager inside RCApp - run ads without the tech headache
  • Basic email marketing setup (list + ready-to-send templates)
  • Weekly “Ask Me Anything” calls with Richard-get real answers, fast

$


450.00

Yearly

Save $900 when you commit to the full year — plus get priority support and bonus updates.

  • Get everything you would in the monthly package PLUS
  • Last two months of year free      
  • Two 1-on-1 one-hour calls "10X in 39 Month Speed Launch" calls with Richard Bueckert 

$


4500.00

No contracts. No hidden fees. Cancel anytime.

Ready to finally have a website that actually brings you leads (not just looks pretty)?
Click GET STARTED NOW and let’s build your Lead Machine.

Frequently Asked Questions

How fast will my website and lead machine actually be live?

Your site goes live, one day after our kickoff call. We build while you work - no waiting weeks for “revisions” or tech delays. The first sales page and lead magnet are ready within 7 days, at which time you can start driving traffic via the ads to the sales page. Leads should start coming in within a day or two of the ad start.

What do I need to give you to get started?

Just your logo, a handful of photos, a list of your main services, and 20 minutes on a kickoff call. We handle the rest - copy, design, tech, and setup.

Will I have to write any copy or provide images, or do you handle everything?

We handle all the copywriting and page building. If you have photos, great - if not, we’ll use high-quality stock images to fill in the gaps

Is this going to be complicated or take up a ton of my time?

Nope. We designed this for busy owners. After your kickoff call and sending over a few basics, you’re free to get back to work while we handle the heavy lifting. You will need to approve the work submitted for review in a timely manner (overnight), as delays at your end will stop work at our end. If there are no delays in getting your feedback, you should be able to begin running ads and driving traffic to your sales pages within 7 days of launch.

What if I already have a website-can you use my existing content or do I need to start from scratch?

We can use anything worth saving from your current site, but most clients choose a fresh start for maximum impact. We’ll migrate anything valuable (like images and videos) and leave the dead weight behind

How do the lead magnets work? What exactly do my prospects get?

Each service page has a lead magnet. Lead magnets include, but are not limited to: a downloadable guide, an instant quote form, or a special offer. Calculators and quote generators are also popular. Prospects fill out a quick form, and their info goes straight into your CRM (Customer  Relationship Management App) for instant and continual follow-up.

What is “the CRM?”

The included CRM is a digital command center that stores customer info, job details, and reminders in one spot so you never lose track of quotes, follow-ups, or scheduled installs. It also features a universal inbox where emails, texts, DMs, and call recordings live together for super-easy retrieval. That way, you can see at a glance which projects are open, who to contact next, and what each customer has bought or asked about.

What happens if I miss a call or a lead comes in after hours?

Initially, the system automatically sends a text-back to missed calls and new leads, so you never lose a hot prospect, even if you’re on a job or off the clock. After the system has sufficient data and is trained, you can opt to have calls answered by an AI-powered assistant add-on feature that will answer the call, speak with the caller and attempt to have them book a time for you or one of your staff to reach out to them at a time that is convenient for them.

Is the CRM and Ads Manager really easy to use, or am I going to get lost?

It’s built for non-techies. Your CRM interface is simple whether you’re looking at it on your computer or on your phone (yes, you get an app for your phone as well), and the Ads Manager is “simplified” - no confusing dashboards, just what you need to launch and track basic campaigns to drive prospects to your business.

Can I run ads myself, or do I need to hire someone?

You can run basic Facebook and Google ads yourself right inside your app on your computer or laptop. If you want a pro to do it for you, you absolutely have that option as well.

What’s included in the email marketing setup? Will you write the emails for me?

We set up your email using the current best practices for email authentication (SPF, DKIM, and DMARC). We will “clean” your email list to remove “bad” addresses.  Although we don’t write the emails for you, we will preload 12 proven email templates you can start using right away. You can tweak them or use them as-is.

How do the automated Google review requests work?

After a job is done or a sale is completed, the system automatically sends a text or email asking your customer to “rate” the transaction. If they select “5 Stars”, the system forwards them a link to leave a Google or Facebook review-helping you build your reputation on autopilot. Customers who leave a 1 to 4-star review are polled to discover what the shortcoming was and forward that information to the business owner.

Is there any ongoing support if I get stuck or want to make changes?

You get weekly “Ask Me Anything(AMA)” calls with Richard Bueckert. Bring your questions, get real answers, and troubleshoot live. Plus, our support team is just an email away. (Live Chat coming June 2025)

What if I want to add more pages or services later?

No problem. We can add a new page or service once per month for free, or if several are needed, for a nominal fee. You can also use the built-in editor for basic updates yourself, should you desire.

Are there any contracts or long-term commitments?

No contracts. Pay month-to-month or save with an annual plan. Cancel anytime, no hard feelings.

What happens if I want to cancel?

Just let us know. You can cancel anytime, and you’ll keep access through the end of your billing period.

Is my data safe and secure?

Yes. Your data and your clients’ info are protected with industry-standard security.

How does this compare to hiring a typical marketing agency?

Agencies charge more, take months, and usually hand you a “pretty” site that doesn’t convert. We deliver a full lead system, live in a day, for a fraction of the price AND, most importantly, we have hands-on, proven experience running and operating a sprayfoam business, a polyurea coating application company, a truck-outfitting/accessory sales and installation business, a garage floor coating business, and an industrial coating business. Our co-founder is an SSPC-certified Protective Coating Specialist (PCS), so unlike an agency that knows NOTHING about how your business actually operates and gets customers, we have hands-on, intimate knowledge of these businesses. We’ve walked the walk.

Will this actually get me more leads, or is it just another “pretty website”?

This is a PROVEN lead-generation system, not just a website. It’s built to attract, capture, and follow up with leads automatically, so you see real results, not just a new homepage

How will I know if it’s working? Can I track results?

You get a dashboard showing leads, calls, and conversions. Plus, you’ll see your phone ringing and your inbox filling up.

Is there any training so I know how to use the system?

Yes. We provide hands-on, one-on-one training to get you started fast. Additionally, we offer twice weekly live Q&A calls. We keep it plain English and hands-on. We are also creating a library of short, simple how-to videos that you can access 24/7.

What if I don’t have a logo or good photos?

We have access to several affordable graphic design freelancers who can create a basic logo for you for a very reasonable price. If you do not have a large enough selection of appropriate fonts and videos, we can use high-quality stock images to get you started.

Can this help me get more Google reviews and improve my reputation?

Absolutely. Automated review requests make it easy for happy customers to leave five-star feedback. This functionality is included in your package.

Will this work for my specific business (polyurea, spray foam, truck accessories, etc.)?

Absolutely. The One-Day Lead Machine is built for hands-on service businesses - specifically coatings, spray foam, and truck accessory shops. We know your world and your customers because we’ve run these businesses ourselves.

What’s NOT included in the monthly price?

Ad spend is separate. You pay Facebook, Google or any other platform directly for any ads you run. Major customizations or extra pages may have a small fee.

Do I need to pay extra for ad spend or other tools?

Yes, you pay for your own ad budget. All the tools you need to be successful (website, CRM, automations, ads manager) are included in your subscription.

Can I talk to someone who’s already using this?

Yes. Ask on your kickoff call, and we’ll connect you with a happy client.

How do the weekly “Ask Me Anything” sessions work?

Hop on a live call with Richard every week. Ideally, you will submit your questions BEFORE the call because client questions get bumped to the front of the queue. Questions asked during the call are taken in the order they are received. Either way, bring your questions, get help, and see what’s working for others in the group.

What if I’m not tech-savvy at all?

No worries. We set everything up, and you get plain-English support and training. If you can use a smartphone, you should be able to use this system, but… There is also the option to have us do all the work for you as a “part-time, expert contractor”. Please reach out for more information and pricing.

Is this just for new businesses, or can established shops use it too?

It’s for both. Whether you’re just starting, want to upgrade from a dead website, or you’re ready to take your business and hit the “GROW” button,  this system works for any business ready for more leads and revenue.

How do I pay, and what happens after I sign up?

Pay monthly or annually by credit card. Once you sign up, you’ll book your kickoff call, and we’ll get the ball rolling.

Will this integrate with the tools I already use (email, calendar, etc.)?

Most tools play nice with the app, and we’ll help you connect what matters during setup. Depending on your current setup, we may recommend or require some changes to get you the best performance for your campaign. Rest assured, we will work with your current tech stack whenever possible.

I have problems with my emails getting delivered. Will this help me?

There is a lot to unpack with that question. There is a difference between deliverability and being delivered to the inbox. There are many different reasons for issues with email. With the setup we provide, you should get better results. However, there are also things to think about, such as: Are you targeting the right audience? Are you sending the right message? Has your domain been downgraded or even blacklisted? If you are having difficulties reaching leads and clients, we have a program that can assist you.

I have problems with my emails getting delivered. Will this help me?

There is a lot to unpack with that question. There is a difference between deliverability and being delivered to the inbox. There are many different reasons for issues with email. With the setup we provide, you should get better results. However, there are also things to think about, such as: Are you targeting the right audience? Are you sending the right message? Has your domain been downgraded or even blacklisted? If you are having difficulties reaching leads and clients, we have a program that can assist you.

Can I have a protected territory?

Protected territories are available. Please call for details.

Ready to Outrun the Competition?

Stop letting “maybe tomorrow” cost you jobs. The One-Day Lead Machine turns your website into a lead-grabbing, reputation-building, money-making machine - fast.

Don’t let another hot lead slip through the cracks while your competitors scoop up the work. You’ve got the grit and the skills. Now it’s time to get the system that does the heavy lifting for you.

If you want more leads, less chaos, and a website that actually books you jobs - smash the button below. Let’s build your Lead Machine and fill your calendar.

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