The "Ford Pro" Number is Mandatory.
But pulling your closers off the floor to "cold call plumbers" is a waste of talent.
Hit your Commercial Objectives. Protect your Retail Allocation. And stop forcing your showroom talent to act like a call center.
You know the mandate from corporate: "Ford Pro is the future."You also know the reality: If you miss your Commercial Objectives, your Retail Allocation (Raptors, Broncos, Super Dutys) takes a hit.
But you are stuck in a "Resource Trap":
Salespeople are Farmers, not Hunters: Your floor team is wired to close the warm body in front of them ("Ups"). Asking them to cold-call a plumber list kills their morale and burns showroom time.
The "Awareness Gap": Local tradesmen drive past your service lane every day in Chevy 2500s because they think you only sell retail. They take their fleet maintenance revenue elsewhere because they assume you don't want it.
The "Lazy Lead" Excuse: You’ve probably tried buying lead lists before. Your reps complained the data was "crap," the prospects were fake, and the ROI was zero. And because you didn't have the time to audit their calls, you had no way to prove them wrong.
You need the commercial accounts. But you can't afford the distraction.
The Standard Playbook (And Why It Fails)
Option 1: Force your Closers to Prospect.
- The Reality: They hate it. It kills morale. But worse, it’s bad math.
- The Cost: Every hour a Senior Rep spends cold calling for an oil change is an hour they aren't working a live deal on the showroom floor. You are trading high-gross potential for low-yield grunt work.
Option 2: Hire a Junior BDR ($60k/year + Burden).
- The Reality: You pay salary, benefits, and training for a rookie.
- The Cost: You spend 3 months teaching them how to speak "Commercial," and they burn out or quit the moment they get a better offer. You are left back at square one.
THE THIRD OPTION: The "Outsourced Hunter" Model
We are not a "Lead Gen" agency that sends you junk Facebook clicks. We are a Ford Pro Specific Prospecting Engine.
We handle the grunt work—the scraping, the verifying, and the cold calling—so your team only handles the Handshakes.
The Output of a Full-Time Hunter. The Cost of a Part-Time Detailer.
Instead of burning $60k/year (plus taxes and training) on a junior rep who might quit in 6 months...
For $1,497/mo, you deploy a fully trained team:
- 50 Verified "Invisible" Opportunities: We don't just scrape data. We verify real local businesses with mixed fleets. No "one-man bands."
- The "Territory Lockdown" Map: You get a visual audit of your 15-mile radius. You see exactly where your competitors are hiding.
- Guaranteed "Open Door" Meetings: Your rep walks into warm rooms, not cold lobbies. (And we CC you on the invite so you know they happened).
- The "Long-Game" Nurture: We don't burn the leads who say "not yet." We enroll the entire list in a 2-year weekly follow-up sequence to keep your dealership top-of-mind.
No hiring. No training. No turnover. Just 8 opportunities for your team to do what they do best: Close.
THE STRATEGY: HOW WE CRACK THE "LOYALTY" CODE
Most local tradesmen are loyal to their current truck brand... until it breaks.
Since we know they aren't looking to buy today, we don't pitch "Metal." We pitch "Uptime."
Step 1: The "Mixed Fleet" Audit
Ford Pro Service works on all makes and models. That is your unfair advantage. We don't just look for Ford owners; we scour your 15-mile radius for the "Invisible Fleets"—the Chevy and Ram fleets that are currently leaking service revenue to independent shops. We identify the conquests your competitors are ignoring.
Step 2: The "Service First" Entry
We cold call the business owners (so your team doesn't have to). We don't try to sell them a Transit. We sell them on Ford Pro Intelligence: Consolidated billing, Mobile Service, and Priority Turnaround. We get them to agree to a meeting with your Sales Rep to activate their "Commercial Account Status."
Step 3: The "Accountable" Handoff
We guarantee 8 Business Owners per month will say: "Yes, have the Rep stop by." Your Sales Rep gets a calendar invite (and we CC you). They walk in to activate a service account, not to beg for a sale. The Result: You capture the service revenue now, and you control the replacement cycle when those old Chevys die.
THE "TERRITORY TAKEOVER" PACKAGE
Investment: $1,497/mo. No Contracts. No Handcuffs.
We operate month-to-month. We re-earn your business every 30 days.
50 Verified "Invisible" Opportunities: We don't guess. We verify real local businesses with 3+ vehicles (Mixed Fleets). No "one-man bands" with a single pickup.
8 Guaranteed "Accountable" Meetings: Your rep gets a calendar invite with a warm prospect. You get CC'd. No more "he said, she said."
The "Service Absorption" Plug: We specifically target the high-mileage trades (HVAC, Plumbing) that should be filling your service bays, increasing your Fixed Ops absorption.
Total Territory Lockdown: (Critical) You get exclusivity on your 15-mile radius. We will not work with the dealer down the street. First come, first served.
The "Target Rich" Environment (We identify the fleets your competitors are ignoring.)
The "Competitive Blockade" (You own the data. The dealer down the street gets locked out.)
The "Zero-Waste" Route (Your rep drives a focused route. No wandering. No wasted gas.)
WHO SHOULD NOT HIRE US
We are not a fit for every dealer. We only partner with stores that are serious about the "Long Game" of Commercial Allocation.
If your Service Department refuses to touch a Chevy... Do Not Hire Us. The "Mixed Fleet" strategy is the only way to conquest new accounts. We use service on their current fleet (Chevy/Ram) as the Trojan Horse. If your Service Manager won't play ball, the strategy fails.
If your Sales Reps are already "Prospecting Machines"... Do Not Hire Us. If you have a team of unicorns who love making 50 cold calls a day instead of taking "Ups" on the floor—and they are hitting 100% of their targets—you are already winning. Don't fix what isn't broken
If you are looking for "Instant Retail Gratification"... Do Not Hire Us. We hunt B2B Commercial Fleets. These are relationships that secure your Future Allocation and Service Absorption. If you just want a quick retail sale for this weekend, go run a Facebook ad.
8 VISIT
guarantee
Protected By The "Accountable Calendar" Guarantee
Most agencies guarantee "leads" (which are usually just clicks). We guarantee Meetings.
We guarantee 8 Verified Business Owners will be put on your team's calendar every month.
- Not "we tried."
- Not "we left voicemails."
- Confirmed Appointments.
The Promise: If we fall short—if we only book 7—we keep working on our dime, not yours, until we hit the number. You get the meetings. Period.
THE "TERRITORY VIABILITY" AUDIT
I don't want your money yet. I don't even know if your territory has enough "Invisible Fleets" to make this work.
Before we discuss "hiring us," let's audit your backyard to see if it qualifies.Book a Territory Audit.
The Live Scan: We run a real-time scan of your 15-mile exclusivity zone.
The "Ghost Fleet" Reveal: We show you exactly where the mixed fleets (Chevy/Ram) are hiding in plain sight.
The Decision: You look at the map. If you don't immediately see the path to hitting your Commercial Objectives and protecting your Allocation, tell us "No."
We hang up. We part friends. We won't chase you.
I'm Not a "Marketing Guru." I'm a Former Ford Salesperson.
Why trust us? Because I’ve stood where you are standing.
I didn't build this system to start an "agency." I built it to survive.
In 2008, the retail market crashed. The showroom traffic died. I realized I couldn't wait for the phone to ring—I had to hunt. I was a Ford Salesperson and a Truck Upfitting Shop Owner. I needed a way to bypass the gatekeepers and get directly to the business owners who actually needed trucks.
So I built a system to identify local fleets, crack the "Open Door," and win their business. It wasn't just a "good idea." It was the single best business decision I ever made.
Now, I don't sell trucks anymore. I install that same "Hunter System" for Ford Dealers who are tired of waiting for the Ups bus.
Richard Bueckert
Former Multi Line-X and Upfitting Business Owner and Ford salesperson
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