Your Next Customer Is Already Searching Google or Scrolling Facebook—Will They Find You or Your Competitor?
Tired of marketing that gets clicks but no customers?
Introducing the AAA: Ads to Action Accelerator, the done-for-you ad system that actually turns traffic into booked installs—without you lifting a finger.
Your Marketing Isn’t Broken—It’s Just Misfiring.
If you’ve ever run an ad, got a few clicks… and then nothing happened—this is for you.
Here’s the brutal truth:
Your prospects do click ads.
They do search for “truck bedliner near me.”
And they do want what you’re selling.
But when your ad takes them to a generic homepage that talks about your awards, your hours, or your financing plans—instead of solving their exact problem—they bounce.
Just like I did that day I broke a tooth, clicked a dental ad, and got pitched weekend hours for my (grown) kids.
They were talking. But not to me.
If you’re sending people from a good ad to a bad page—or worse, no page at all—you're bleeding money with every click.
We built the Ads to Action Accelerator to fix this.
It connects the dots between what people want and what you do.
No guesswork. No fluff. Just clicks that turn into customers.
Finally—A Simple Way to Attract More Leads Without Wasting Time, Money, or Headspace
The AAA: Ads to Action Accelerator is a hands-free, done-for-you ad system that turns clicks into customers using real strategy, not wishful thinking.
Smart Ads Built for Real People
We write, design, and manage one new ad campaign every month—on Facebook, Google, or both. No “boosting” BS. Just real ads that speak to your customer’s pain.
Custom Landing Pages That Convert
Every ad links to a high-converting sales page—not your homepage. We talk to the buyer’s problem, not your features. Because relevance = revenue.
Total Campaign Management
Targeting, tracking, retargeting, reporting—it’s all handled. You don’t even have to log in. We just make sure your calendar fills up.
Introducing the Ads to Action Accelerator (AAA)
Your Done-For-You Ad System for More Leads, Less Headache, and Zero Guesswork
If you're running a truck outfitter, coatings, or bedliner business, here's the brutal truth:
You're not just competing with other shops—you're competing with distraction.
That's why we created the Ads to Action Accelerator—a monthly, done-for-you marketing system designed to cut through the noise and drive real results.
Whether you're using Facebook, Google, or both, we deliver:
One new campaign per platform every month
One custom sales page matched to that campaign
Total ad management—so you don’t have to lift a finger
Think of it like hiring a marketing department… for less than your monthly shop rent.
“If I wouldn’t use it for my own business, I’m sure as hell not selling it to yours.” – Richard Bueckert
Not Some Random “Marketing Guy”—We’re the Team That Built This for Our Own Businesses First
Before this became a service, it was a lifeline.
I built the Ads to Action Accelerator because I needed real marketing that actually worked for my own spray coating and bedliner companies. Not theory. Not fluff. Cash-register-ringing strategy.
The result?
A predictable stream of leads, steady installs, and way fewer “dead air” days in the shop.
Today, I lead a tight-knit crew of marketing and tech specialists who obsess over one thing: Getting your phone ringing with the kind of leads that show up ready to buy.
We speak your language.
We know your market.
And we don’t quit until it works.
MELODY GRANT
ROUTE CAUSE CO-FOUNDER
We Built This for Us—And It Worked Like Crazy
Before we ever offered the Ads to Action Accelerator to clients, we used it to grow our own spray coating and truck outfitting businesses.
✅ One of our campaigns turned $300 in ad spend into over $5,700 in booked jobs
✅ Google campaigns consistently filled our schedule 2–3 weeks out
✅ Facebook retargeting brought in leads that ghosted the first time—without extra effort
This isn’t some recycled agency playbook.
It’s the same engine that powered our own businesses—now dialed in and ready to install in yours.
Everything You Need to Turn Clicks Into Customers—Done for You, On Repeat
Each month, you get a fresh, high-converting campaign built to bring in real leads—not just traffic.
Whether You Choose Facebook, Google, or Both:
Celebrate Your Independence from Bad Marketing
In honor of Independence Day, we’re giving the first 15 businesses who join before July 4th a stack of powerful bonus features—built to help you claim your freedom from inconsistent leads and slow months.
Bonus #1: Lead Magnet PDF (Value: $500)
We’ll craft a custom downloadable guide that makes your prospects say, “Damn, these guys know their stuff.”
It positions you as the authority—and builds your email list without begging.
Bonus #2: Google Business Profile Tune-Up (Value: $300)
A properly optimized profile means more local leads—even if they never click your ads. We’ll clean yours up and make it shine.
Bonus #3: One-on-One Strategy Call with Richard (Value: $1,000)
You get a direct line to the architect of the system. This is where we diagnose, dissect, and define what will work for your shop specifically—no fluff, just facts.
Only 15 Spots Available or Until July 4th—Whichever Comes First
After that, these bonuses disappear. Not as a gimmick—but because they take real time and we don’t half-ass anything.
You missed out!
Most Marketers Sell You Ads. We Build You a Lead Machine.
We don’t dabble. We dominate. Route Cause is built specifically for truck outfitter and coatings businesses—and we know exactly what it takes to fill your calendar, not your inbox.
🛑 What You Won’t Get From Us:
✅ What You Will Get With Us:
This isn’t theory.
It’s the system we built for ourselves—and now we’re putting it to work for you.
Marketing That Pays for Itself—Often Before the First Month Ends
Simple, transparent pricing. No hidden fees. No contracts. Just results.
Facebook Ads Only – $397/month
Includes 1 monthly Facebook ad campaign, custom landing page, retargeting, and full management.
Google Ads Only – $397/month
Includes 1 monthly Google campaign, high-converting page, keyword targeting, and full management.
Both Platforms – $697/month (Best Deal)
Full Facebook + Google campaigns, 2 custom landing pages monthly, and cross-platform dominance.
Freedom Bonus Deadline: July 4th or 15 Clients
Lock in your price AND get up to $1,800 in exclusive bonuses when you join before July 4th—or before the first 15 spots are gone.
You missed out!
The Only Thing Standing Between You and a Fully Booked Shop… Is Action
You’ve seen what the Ads to Action Accelerator includes.
You’ve seen how it works.
You’ve seen how it transformed our own businesses.
Now the question isn’t, “Does it work?”
The question is:
“Do you want it working for you—or for your competitor across town?”
This isn’t about becoming a marketing expert.
It’s about owning a business that runs like one.
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Laura Parker
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Paul Jones
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Marie weber
Frequently Asked Questions
Your site goes live, one day after our kickoff call. We build while you work - no waiting weeks for “revisions” or tech delays. The first sales page and lead magnet are ready within 7 days, at which time you can start driving traffic via the ads to the sales page. Leads should start coming in within a day or two of the ad start.
Just your logo, a handful of photos, a list of your main services, and 20 minutes on a kickoff call. We handle the rest - copy, design, tech, and setup.
We handle all the copywriting and page building. If you have photos, great - if not, we’ll use high-quality stock images to fill in the gaps
Nope. We designed this for busy owners. After your kickoff call and sending over a few basics, you’re free to get back to work while we handle the heavy lifting. You will need to approve the work submitted for review in a timely manner (overnight), as delays at your end will stop work at our end. If there are no delays in getting your feedback, you should be able to begin running ads and driving traffic to your sales pages within 7 days of launch.
We can use anything worth saving from your current site, but most clients choose a fresh start for maximum impact. We’ll migrate anything valuable (like images and videos) and leave the dead weight behind
Each service page has a lead magnet. Lead magnets include, but are not limited to: a downloadable guide, an instant quote form, or a special offer. Calculators and quote generators are also popular. Prospects fill out a quick form, and their info goes straight into your CRM (Customer Relationship Management App) for instant and continual follow-up.
The included CRM is a digital command center that stores customer info, job details, and reminders in one spot so you never lose track of quotes, follow-ups, or scheduled installs. It also features a universal inbox where emails, texts, DMs, and call recordings live together for super-easy retrieval. That way, you can see at a glance which projects are open, who to contact next, and what each customer has bought or asked about.
Initially, the system automatically sends a text-back to missed calls and new leads, so you never lose a hot prospect, even if you’re on a job or off the clock. After the system has sufficient data and is trained, you can opt to have calls answered by an AI-powered assistant add-on feature that will answer the call, speak with the caller and attempt to have them book a time for you or one of your staff to reach out to them at a time that is convenient for them.
It’s built for non-techies. Your CRM interface is simple whether you’re looking at it on your computer or on your phone (yes, you get an app for your phone as well), and the Ads Manager is “simplified” - no confusing dashboards, just what you need to launch and track basic campaigns to drive prospects to your business.
You can run basic Facebook and Google ads yourself right inside your app on your computer or laptop. If you want a pro to do it for you, you absolutely have that option as well.
We set up your email using the current best practices for email authentication (SPF, DKIM, and DMARC). We will “clean” your email list to remove “bad” addresses. Although we don’t write the emails for you, we will preload 12 proven email templates you can start using right away. You can tweak them or use them as-is.
After a job is done or a sale is completed, the system automatically sends a text or email asking your customer to “rate” the transaction. If they select “5 Stars”, the system forwards them a link to leave a Google or Facebook review-helping you build your reputation on autopilot. Customers who leave a 1 to 4-star review are polled to discover what the shortcoming was and forward that information to the business owner.
You get weekly “Ask Me Anything(AMA)” calls with Richard Bueckert. Bring your questions, get real answers, and troubleshoot live. Plus, our support team is just an email away. (Live Chat coming June 2025)
No problem. We can add a new page or service once per month for free, or if several are needed, for a nominal fee. You can also use the built-in editor for basic updates yourself, should you desire.
No contracts. Pay month-to-month or save with an annual plan. Cancel anytime, no hard feelings.
Just let us know. You can cancel anytime, and you’ll keep access through the end of your billing period.
Yes. Your data and your clients’ info are protected with industry-standard security.
Agencies charge more, take months, and usually hand you a “pretty” site that doesn’t convert. We deliver a full lead system, live in a day, for a fraction of the price AND, most importantly, we have hands-on, proven experience running and operating a sprayfoam business, a polyurea coating application company, a truck-outfitting/accessory sales and installation business, a garage floor coating business, and an industrial coating business. Our co-founder is an SSPC-certified Protective Coating Specialist (PCS), so unlike an agency that knows NOTHING about how your business actually operates and gets customers, we have hands-on, intimate knowledge of these businesses. We’ve walked the walk.
This is a PROVEN lead-generation system, not just a website. It’s built to attract, capture, and follow up with leads automatically, so you see real results, not just a new homepage
You get a dashboard showing leads, calls, and conversions. Plus, you’ll see your phone ringing and your inbox filling up.
Yes. We provide hands-on, one-on-one training to get you started fast. Additionally, we offer twice weekly live Q&A calls. We keep it plain English and hands-on. We are also creating a library of short, simple how-to videos that you can access 24/7.
We have access to several affordable graphic design freelancers who can create a basic logo for you for a very reasonable price. If you do not have a large enough selection of appropriate fonts and videos, we can use high-quality stock images to get you started.
Absolutely. Automated review requests make it easy for happy customers to leave five-star feedback. This functionality is included in your package.
Absolutely. The One-Day Lead Machine is built for hands-on service businesses - specifically coatings, spray foam, and truck accessory shops. We know your world and your customers because we’ve run these businesses ourselves.
Ad spend is separate. You pay Facebook, Google or any other platform directly for any ads you run. Major customizations or extra pages may have a small fee.
Yes, you pay for your own ad budget. All the tools you need to be successful (website, CRM, automations, ads manager) are included in your subscription.
Yes. Ask on your kickoff call, and we’ll connect you with a happy client.
Hop on a live call with Richard every week. Ideally, you will submit your questions BEFORE the call because client questions get bumped to the front of the queue. Questions asked during the call are taken in the order they are received. Either way, bring your questions, get help, and see what’s working for others in the group.
No worries. We set everything up, and you get plain-English support and training. If you can use a smartphone, you should be able to use this system, but… There is also the option to have us do all the work for you as a “part-time, expert contractor”. Please reach out for more information and pricing.
It’s for both. Whether you’re just starting, want to upgrade from a dead website, or you’re ready to take your business and hit the “GROW” button, this system works for any business ready for more leads and revenue.
Pay monthly or annually by credit card. Once you sign up, you’ll book your kickoff call, and we’ll get the ball rolling.
Most tools play nice with the app, and we’ll help you connect what matters during setup. Depending on your current setup, we may recommend or require some changes to get you the best performance for your campaign. Rest assured, we will work with your current tech stack whenever possible.
There is a lot to unpack with that question. There is a difference between deliverability and being delivered to the inbox. There are many different reasons for issues with email. With the setup we provide, you should get better results. However, there are also things to think about, such as: Are you targeting the right audience? Are you sending the right message? Has your domain been downgraded or even blacklisted? If you are having difficulties reaching leads and clients, we have a program that can assist you.
There is a lot to unpack with that question. There is a difference between deliverability and being delivered to the inbox. There are many different reasons for issues with email. With the setup we provide, you should get better results. However, there are also things to think about, such as: Are you targeting the right audience? Are you sending the right message? Has your domain been downgraded or even blacklisted? If you are having difficulties reaching leads and clients, we have a program that can assist you.
Protected territories are available. Please call for details.
Busy Shop. Predictable Leads. More Time in the Bay—Not Behind a Keyboard.
Picture this:
You’re three weeks booked out.
You’ve got steady leads flowing in from both Facebook and Google.
And you didn’t write a single ad… build a single page…
or even check in on your campaign this week.
Why?
Because your marketing’s finally running like your best installer—reliable, efficient, and always on.
This is what happens when you stop guessing and start executing with a system that’s built for your kind of business.
You Built a Shop Worth Showing Off—Now Let’s Make Sure People Actually See It
You didn’t come this far just to be the best-kept secret in your town.
You’ve put in the hours. The sweat. The stress.
Now it’s time your marketing pulled its weight.
The Ads to Action Accelerator isn’t just another tool—it’s the system that turns your hard work into predictable growth.
And whether you choose Facebook, Google, or both—you’re getting a marketing machine that works as hard as you do.
But if you're still reading this? That means your gut's already saying yes.