How I Took a Coating Business from $85K to $1M in 39 Months (And Why You’re Still Spinning Your Wheels)On July 15, 2001, I bought a Yellow Oval
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Digital vs. Traditional Marketing for the Smart Polyurea Applicator
What If You Could 10X Your Business in 39 Months?Here’s the truth most guys won’t tell you: when I 10X’d my business over 39 months, it wasn’t some
Stop Burning Your Money – How to Actually Set Up Google Ads for Your Coatings or Foam Business
Listen,If you're using broad match keywords and sending traffic straight to your homepage... congratulations! You’re officially sponsoring Google's next Christmas party.Meanwhile, you're probably sitting there, scratching your head,
One-Shot Marketing vs. Unlimited Follow-Up: Why Hope Isn’t a Business Strategy
🥅 Are You Running “One-Shot” Marketing? Or Are You Taking Unlimited Shots on Net?You’ve seen the stunt. Maybe you've even yelled encouragement from the bleachers.It’s halftime at a
Route and Repeat Roadmap
About Us Blog Contact Us Get More Leads No Website? Ugly Website? Get Website In A Day Complimentary 30-minute Call with Richard Bueckert Get E-Book Tired of Chasing
The Truth About Lead Tracking
Let’s talk about paint chips, money, and how most businesses are absolutely blowing it when it comes to tracking leads...Back when I ran my own polyurea franchise, we
Applicator Level One Course May 5-7 2025
Applicator Level One CourseJoin us Monday, May 5 - Wednesday, May 7, 2025 at SuperSkin Systems for PDA’s Applicator Level One training! This two and a half day course
Business Slow? Here’s Why You Shouldn’t Panic
Business Slow? Here's Why You Shouldn’t Panic (But Definitely Shouldn’t Sit on Your Ass Either)Let’s be honest—slow seasons in this business feel like standing in line at the
Marketing Budget Cuts? Good. Here’s Where to Swing The Axe (And Where Not To)
Marketing Budget Cuts? Good. Here’s Where to Swing the Axe (and Where Not To).If you’ve ever stared at your P&L and thought, “Where the hell is all the
Mind the Gap: How Gap Selling Can Transform Your Protective Coatings and Spray Foam Business
You've heard all the sales pitches before...You’ve probably even given a few. But have you ever considered selling based on the gap between where your clients are now