Why Stop at the Bed? The Untapped Profits of Spraying Bedliner Protection on Bumpers, Flares, and More

Here’s what most shops miss:

1. Bumpers get hammered by rocks and road debris.
2. Wheel flares catch all the crap flying off the tires.
3. Rocker panels and lower doors? They’re like magnets for salt, stones, and scuffs.
4. Full-body sprays? That’s the holy grail for the right customer.

Truck owners (especially the ones who actually use their trucks) know the pain. They just don’t know you can solve it. If you’re not talking about these upsells, you’re leaving easy money for your competition.

Let’s talk benefits—fast, because your typical customer doesn’t have time for a polyurea chemistry lesson:

• Impact Resistance: Laughs at stone chips and shopping cart dings.
• Abrasion Protection: No more scuffs from tree branches or gravel.
• Corrosion Resistance: Polyurea shrugs off salt, chemicals, and moisture.
• Fast Cure, No Downtime: In and out, same day.
• Looks Tough, Stays Tough: No chalking, no fading, no peeling.

Most truck owners have no clue this is an option. When you show them, you’re the hero—and you’re adding profit to every ticket.

Here’s how you roll this out without burning out:

1. Collect Leads

Target: Know your ideal customer—think about someone you already have as a customer who wants his truck to last and look sharp.
Attract: Use content (like emails, social media posts, videos, or checklists) to show off what’s possible.
Capture: Use a "special offer" (we used to use a "free upgrade from black to the color of your truck - a $400 value) and a simple web form to collect their contact info.

2. Convert Clients
Engage: Start the conversation—“Trucks are getting stupid expensive. Don't replace it yet. Protecting your bumpers or flares with polyurea bedliner spray and keep your truck looking AWESOME.”
Offer: Stack the value. “Protect your whole truck for less than a single body shop repair.” [PRO TIP] Do you get hail in your area? Hail damage is a FANTASTIC way to sell full body spray jobs!
Close: Make it easy. Online booking, simple pricing, and fast follow-up.

3. Create Fans
Deliver: Nail the job, every time.
Impress: Send a follow-up, maybe a before-and-after photo, and a thank-you.
Multiply: Ask for referrals and reviews—offer a little something for every friend they send your way. Ask me about my super-slick Instagram tactic that creates referrals like magic! (Sorry, you gotta call and talk to me for this one!)

You don’t need to be a sales shark. Just ask:

• “Want to keep your bumpers and rocker panels looking new?” or...
• “Ever seen a truck with the whole lower body sprayed? It’s bulletproof.”

Use social proof: “We’ve had dozens of customers come back for more after seeing how tough their bedliner is.”
Leverage scarcity: “We only do a handful of full-body sprays each month—want in?”

Objection? “Is it worth it?”
Answer: “One scuffed bumper or rusty rocker panel will cost you more than spraying it in the first place. Plus, it looks badass.”

Back when I ran my own bedliner/outfitting business, we rolled out this exact upsell system. Instead of just spraying beds, we started offering bumpers, rocker panels, and full-body sprays. Here’s what happened:

• Average ticket jumped by $184.44 
• Repeat business shot up by 41.7%
• Referrals doubled in 23 weeks

The best part? These numbers didn’t include chasing new customers (although we got lots). These were all existing clients started coming back and sending their buddies.

Look, you’re already busy. You don’t need more work—you need more profit per job. That’s where we come in:

• We build the campaign.

• You spray the trucks.

• We build automation and put in a CRM that handles the follow-up, so nobody falls through the cracks.

You get more leads, more sales, and more repeat business—without burning out or wasting money on ads that don’t work

The bottom line: Every truck is an upsell opportunity. Every customer is a potential repeat buyer and referral source. All you need is a simple system to make it happen.

Don’t wait—book your free call and start protecting more trucks (and your bottom line) today.