Business Slow? Here's Why You Shouldn’t Panic (But Definitely Shouldn’t Sit on Your Ass Either)
Let’s be honest—slow seasons in this business feel like standing in line at the DMV: frustrating, confusing, and a great time to question your life choices.
If the phone’s not ringing, your inbox is a ghost town, and your last sale was back when gas was under $1.50… relax. You’re not broken. The industry isn’t collapsing. You’re just in a business winter.
And no, you don’t fix it by throwing more cash at Facebook ads and praying to the algorithm gods.
Here’s what to do instead.
1. ❄️ Understand the Season You’re In
Spray foam and polyurea aren't immune to the weather. Summer might be busy, winter might be dead. If you're in Montana and it's -40°, nobody’s thinking about lining their truck or foaming their workshop. They’re thinking about how to not die.
Recognize the cycle. Then…
2. 🛠 Audit Your Funnel (Before You Blame the Market)
Your “system” can’t just be scribbles on a whiteboard and a pile of unread business cards. Take 30 minutes. Map out your customer journey—from “who the hell are you?” to “shut up and take my money.”
Where are they dropping off? No follow-up? Confusing quotes? No automation? Boom—there’s your fix.
3. 🔄 Talk to Old Clients
Your next sale might be sitting in your own database. The guy whose rig you sprayed 18 months ago? Maybe his buddy just bought a truck. Maybe he’s ready to upgrade. Maybe his dog chewed through the rear seat foam. Call him.
4. 🧲 Build a Damn Lead Magnet
What’s something your ideal customer would trade their email for? “Top 3 Ways to Keep Your Home Warm in the Cold” or “Why Most Bedliner Customers Never Come Back and How to Avoid It.”
Create it. Gate it. Capture the lead. Follow up. Repeat. That’s Route and Repeat 101.
5. 🎯 Fix Your Message
“If you confuse, you lose.” Your offer needs to be clearer than a fresh coat of polyaspartic. Nobody’s gonna call you for “coating solutions.” Tell them what you do and why they should care—in five words or less.
Try:
❌ "High-quality industrial polyurea systems"
✅ "We stop your stuff from rusting"
See the difference?
6. 🧠 BONUS: Get Nerdy With It
Slow times are perfect for brushing up. Watch a webinar. Learn about lead scoring. Play with automation. Build your Google Business profile like it’s your side hustle. Use the downtime to prep your slingshot for the upswing.
Final Thought:
You don’t have a sales problem. You have a systems problem. And maybe a “sitting on your hands” problem.
So here’s your action plan:
✅ Reconnect with old clients
✅ Fix your follow-up
✅ Build something that captures leads
✅ Simplify your message
✅ Trust the season, but don’t waste it
Need help turning your phone back into a lead magnet? Hit me up. We’ll plug the leaks, patch the holes, and systemize the crap out of your business.
Let’s Route and Repeat.
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