How to Attract High-Value Clients for Your Coating Business

Health Canada's National Microbiology Laboratory My Floor Coating "Whale" I remember one of my best long-term clients, Health Canada's National Microbiology Laboratory in Winnipeg. This client needed a

Read More

I’m Mad as Hell—and So Are Your Customers

What Are They Thinking About Right Now? It's January 28, 2022. The lockdown over Bat Flu is approaching 2 years and a small group of unvaccinated truckers are

Read More