Why You Shouldn’t Price All Your Jobs the Same (Unless You Like Losing Money)

Look, I get it...You're busy spraying foam, coating roofs, or blasting liners into truck beds like an over-caffeinated octopus with a spray gun. You're hustling. Quoting. Closing. But

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Linear vs. Closed-Loop Marketing for Coating Businesses

The Marketing and Sales Process is NOT LinearVirtually every business has some form of "buyer journey". The reality is that it's really not even that - it's more

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RCApp – The CRM for Coating Businesses

Never Miss a Lead Again: RCApp Automates Follow-Ups and Increases Your Conversion Rate by Up to 30%RCApp is designed specifically for coating industry businesses that struggle with managing

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Small Business Basics – Calculating Your Customer Acquisition Cost (CAC)

Did you know that, on average, it costs five times more to attract a new customer than to keep an existing one?As a small business owner, it's vital

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Every Business Should Profit from Prime Day

Never Waste A Golden Opportunity.Prime Day is coming up this month, and you’ve got an opportunity to cash in on the event... even if you’re not selling products

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