Stop Burning Your Money – How to Actually Set Up Google Ads for Your Coatings or Foam Business

Listen, If you're using broad match keywords and sending traffic straight to your homepage... congratulations! You’re officially sponsoring Google's next Christmas party.Meanwhile, you're probably sitting there, scratching your

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One-Shot Marketing vs. Unlimited Follow-Up: Why Hope Isn’t a Business Strategy

🥅 Are You Running “One-Shot” Marketing? Or Are You Taking Unlimited Shots on Net? You’ve seen the stunt. Maybe you've even yelled encouragement from the bleachers.It’s halftime at

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The Truth About Lead Tracking

Let’s talk about paint chips, money, and how most businesses are absolutely blowing it when it comes to tracking leads... Back when I ran my own polyurea franchise,

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Applicator Level One Course May 5-7 2025

Applicator Level One Course Join us Monday, May 5 - Wednesday, May 7, 2025 at SuperSkin Systems for PDA’s Applicator Level One training! This two and a half day

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Business Slow? Here’s Why You Shouldn’t Panic

Business Slow? Here's Why You Shouldn’t Panic (But Definitely Shouldn’t Sit on Your Ass Either) Let’s be honest—slow seasons in this business feel like standing in line at

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Why You Shouldn’t Price All Your Jobs the Same (Unless You Like Losing Money)

Look, I get it... You're busy spraying foam, coating roofs, or blasting liners into truck beds like an over-caffeinated octopus with a spray gun. You're hustling. Quoting. Closing.

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Marketing Budget Cuts? Good. Here’s Where to Swing The Axe (And Where Not To)

Marketing Budget Cuts? Good. Here’s Where to Swing the Axe (and Where Not To). If you’ve ever stared at your P&L and thought, “Where the hell is all

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Mind the Gap: How Gap Selling Can Transform Your Protective Coatings and Spray Foam Business

You've heard all the sales pitches before... You’ve probably even given a few. But have you ever considered selling based on the gap between where your clients are

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Why Your Leads Aren’t Converting—And How to Fix It

Why Your Leads Aren’t Converting—And How to Fix It If you’re in the protective coatings or spray foam business, you know that getting leads is only half the

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