Let’s be real—running a protective coatings business isn’t just about spraying polyurea or polyurethane and calling it a day. It’s a constant juggle of project management, client communication,
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- Author: Richard Bueckert
Speed to Lead: Your Secret Weapon for Coating Business Success
But, I Check My Email Every Few Days... Alright, let’s cut to the chase. When it comes to growing your polyurea coatings or polyurethane foam application business, your
Ending the Year Strong: How to Rocket Into 2025 with Strategy and Purpose
Rocket Into 2025 with Strategy and Purpose... As the year winds down, it’s easy to get caught up in the flurry of holiday parties, end-of-year reviews, and the
The Long-Term Outlook for Sprayed-In Bedliner / Truck Outfitting Businesses in a Changing Landscape
In every business, and especially in our world of truck outfitting and sprayed-in bedliners, there's an unwritten rule: Keep customers coming back by offering the latest and greatest
Linear vs. Closed-Loop Marketing for Coating Businesses
The Marketing and Sales Process is NOT Linear Virtually every business has some form of "buyer journey". The reality is that it's really not even that - it's
The Google Ads Mistake That Is Easily Fixed
I recently decided to do a little experiment... I’ve been thinking about getting my garage floor coated, but as fate would have it, my garage is currently full
Preparing for the Slowdown
Too Much Inventory Look At All That Inventory... You’ve felt it, haven’t you? That uneasy whisper in the air, the one that hints at a potential economic slowdown
Embrace the Future: How Coating Businesses Can Stay Ahead of Marketing Trends
Change Is Inevitable... As the world evolves, so does the landscape of marketing. For coating business owners, it's crucial to recognize these changes, not as obstacles, but as
Small Business Basics – Calculating Your Customer Acquisition Cost (CAC)
Did you know that, on average, it costs five times more to attract a new customer than to keep an existing one? As a small business owner, it's
Every Business Should Profit from Prime Day
Never Waste A Golden Opportunity. Prime Day is coming up this month, and you’ve got an opportunity to cash in on the event... even if you’re not selling